LeadHawk

One-stop application for advanced, efficient prospecting, tailored specifically for tech sales professionals
BACKGROUND
During my master's program, I found myself immersed in a world of learning and exploration within UI/UX design. It was during this time that a friend of mine, deeply entrenched in the world of freelancing, approached me with an intriguing opportunity. He was leading a project aimed at revolutionizing the way sales professionals prospect for leads, and he needed a UI/UX designer to join the team. Without hesitation, I volunteered to jump on board.

ROLE

UX Designer

UX Designer

UX Designer

EXPERTISE

UX/UI Design

UX/UI Design

UX/UI Design

YEAR

Spring 2023

Spring 2023

Spring 2023

PROBLEM
Sales professionals face significant challenges in efficiently prospecting for leads, resulting in wasted time and missed opportunities. Existing prospecting tools are primarily designed for companies rather than individual sales reps, leading to inefficiencies and a lack of personalized insights. These tools often require constant manual refreshing to stay updated and fail to deliver real-time data on trigger events that could signal valuable sales opportunities, such as new hires, funding, acquisitions, mergers, and job postings.
Sales reps are at a disadvantage compared to their peers and competitors, as they struggle to identify and capitalize on high-quality leads in a timely manner. Without access to comprehensive and real-time information, sales reps find themselves spending excessive amounts of time prospecting, often without fruitful results.

KEY CHALLENGES

KEY CHALLENGES

KEY CHALLENGES

Intelligent Prospecting Tools

Lack of personalized prospecting tools tailored to individual sales reps' needs.

Streamlined Lead Identification

Manual and time-consuming processes for identifying high-quality leads

Real-Time Sales Opportunities

Inability to stay updated on real-time trigger events that could signal sales opportunities.

Competitive Differentiation

Difficulty in standing out amongst peers and competitors due to inefficient prospecting methods.

Custom Alerts & Filters

Limited ability to save filters and set up alerts for relevant trigger events.

OPPORTUNITY
How might we empower sales professionals to efficiently and effectively prospect for high-quality leads in real-time, overcoming the limitations of existing tools and processes?

GOAL

GOAL

Claim the highest quality leads before other reps at your company, and get into deal cycles before your competition by seeing trigger events first.

USER RESEARCH
Requirements Gathering Phase
Requirements Gathering Phase
Requirements Gathering Phase
The research began with a thorough review and validation of the requirements provided by the client for Leadhawk. This involved analyzing the provided specifications, identifying any ambiguities or gaps, and seeking clarification from the client where necessary
The research began with a thorough review and validation of the requirements provided by the client for Leadhawk. This involved analyzing the provided specifications, identifying any ambiguities or gaps, and seeking clarification from the client where necessary
The research began with a thorough review and validation of the requirements provided by the client for Leadhawk. This involved analyzing the provided specifications, identifying any ambiguities or gaps, and seeking clarification from the client where necessary
By engaging in discussions with the client, we ensured alignment on the project goals, scope, and desired outcomes. This collaborative approach helped establish a clear understanding of the client's vision for Leadhawk and laid the foundation for the design process
By engaging in discussions with the client, we ensured alignment on the project goals, scope, and desired outcomes. This collaborative approach helped establish a clear understanding of the client's vision for Leadhawk and laid the foundation for the design process
By engaging in discussions with the client, we ensured alignment on the project goals, scope, and desired outcomes. This collaborative approach helped establish a clear understanding of the client's vision for Leadhawk and laid the foundation for the design process
Since we were creating a product from scratch, we benefited from using the “double-diamond” approach and the Agile process. This methodology helped us iteratively conduct in-depth ideation, design and evaluation so that the application remains in line with Last Minute's value proposition.
Understanding our Users
Understanding our Users
Understanding our Users
I conducted one-on-one interviews with sales professionals to understand their workflows, pain points, and desired features in a prospecting tool. These interviews provided valuable qualitative data and helped uncover nuanced insights into user behaviours and motivations.

I conducted market research to analyze existing prospecting tools and identify gaps in the market. This helped inform our feature set and differentiate Leadhawk from competitors.

I evaluated several key competitors in the prospecting tools space, Each of these tools offered unique features and functionalities tailored to the needs of sales professionals.

THIS WORK IS UNDER NDA

THIS WORK IS UNDER NDA

Unfortunately, I wasn't able to show design details and Research artifacts for this project as it is protected under NDA

SOLUTION
Through interviews and brainstorming sessions, we identified the need for a tool that could deliver real-time insights into trigger events such as new hires, company mergers, and funding rounds.
  • Funding Page

    Funding data on LeadHawk is sourced in real time.

  • Funding Page

    Funding data on LeadHawk is sourced in real time.

  • Find new executive hires

    LeadHawk's unique new hire data process pulls results prior to them being batch uploaded into Sales Navigator, allowing you to claim these leads first.

  • relevant press releases

    Press release data from the leading press release sites. Fill up your TAL with leads that recently completed an acquisition, merged with another company,

  • new job Postings

    Recent executive job postings in LeadHawk are sourced from the major job boards.

  • Saved Searches

    ability to save filters and set up alerts for relevant trigger events

REFLECTIONS
Results & Reflection.
Working on the LeadHawk project as a freelancer was more than just a job; it was a journey of growth and collaboration. From the very beginning, I had the opportunity to work closely with a talented team of developers, where every brainstorming session brought new insights and solutions to the table. The collaboration with the clients was equally enriching, as their clear vision and detailed requirements fueled our creative process
Through these interactions, I not only honed my skills as a UX designer but also learned the importance of adaptability and communication in delivering a product that truly resonates with its users

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© Copyright 2024.

Made with Framer

8:41:32 PM

© Copyright 2024.

Made with Framer

8:41:32 PM