Affinity Diagram
I then began to map our observations from user interviews in order to pinpoint the underlying common themes and specific needs. I constructed the affinity diagram below. As i presented this to my team, what really stood out was the Boston New Technology has amazing content, tons of useful resources. but its just not organized properly This comprehensive understanding of our users' experiences and expectations guided the design and development process.
What’s Important to the User
Users want a modern, up -to-date design
Easy access to resources and events
Clear and concise information
Trust in reliable and up-to-date content
Ability to keep up with community activities and updates
Opportunities
Users want a modern, up -to-date design
Use visuals to enhance engagement
Align elements for a cohesive look
Simplify the navigation menu.
User Frustrations
Navigation Issues
Hard to navigate.
Navigation bar is cluttered and not intutive.
Regular users are familiar with the layout and can navigate easily
Content Overload
Too much content with no visuals.
Dense information that is not easily digestible
Important details are lost within the overwhelming content
Inconsistent font and visual design
Relevance and Organization
Directory isn’t organized
Some content feels redundant or misplaced (e.g., videos that could be on YouTube)
Partners page fails to engage
User Needs
Ease of Use
Clear structure and organization of content
Simplified navigation
Consistent font and visual design
Engagement and Interactivity
Interactive features like the social links: Linkedin
Engaging and informative visuals
Easy access to recent blogs and media
Community Interaction
Enhanced features for community engagement
Forums or member spotlights
Website fails to attract and retain new users.
User Needs
Regular Users
Familiar with layout and can navigate easily
Long-time users are engaged and can find what they need
Engaged with current content
New Users
Struggle to understand content
Find it hard to discover events and resources
Overwhelmed by content and lack of clear direction