BACKGROUND
BACKGROUND
BACKGROUND
BACKGROUND
I joined the Boston New Technology (BNT) team during a period when the initial designers were on leave, and I played a critical role in bringing our new website to life under the guidance of the leadership team. The foundation was laid out in detail, which greatly helped in understanding the tasks at hand.
As a volunteer, I saw the opportunity to redesign the BNT website, a not-for-profit startup, technology, and business community of 28k professionals. Their mission is to help startups and local businesses launch and grow. The current website was outdated, content-heavy, and not user-friendly. Stakeholders wanted a revamp to make it modern and user-friendly. Given BNT's limited resources, we used Framer to design and launch the site. This project was a perfect opportunity to apply my UX/UI knowledge and skills.
I joined the Boston New Technology (BNT) team during a period when the initial designers were on leave, and I played a critical role in bringing our new website to life under the guidance of the leadership team. The foundation was laid out in detail, which greatly helped in understanding the tasks at hand.
As a volunteer, I saw the opportunity to redesign the BNT website, a not-for-profit startup, technology, and business community of 28k professionals. Their mission is to help startups and local businesses launch and grow. The current website was outdated, content-heavy, and not user-friendly. Stakeholders wanted a revamp to make it modern and user-friendly. Given BNT's limited resources, we used Framer to design and launch the site. This project was a perfect opportunity to apply my UX/UI knowledge and skills.
I joined the Boston New Technology (BNT) team during a period when the initial designers were on leave, and I played a critical role in bringing our new website to life under the guidance of the leadership team. The foundation was laid out in detail, which greatly helped in understanding the tasks at hand.
As a volunteer, I saw the opportunity to redesign the BNT website, a not-for-profit startup, technology, and business community of 28k professionals. Their mission is to help startups and local businesses launch and grow. The current website was outdated, content-heavy, and not user-friendly. Stakeholders wanted a revamp to make it modern and user-friendly. Given BNT's limited resources, we used Framer to design and launch the site. This project was a perfect opportunity to apply my UX/UI knowledge and skills.
I joined the Boston New Technology (BNT) team during a period when the initial designers were on leave, and I played a critical role in bringing our new website to life under the guidance of the leadership team. The foundation was laid out in detail, which greatly helped in understanding the tasks at hand.
As a volunteer, I saw the opportunity to redesign the BNT website, a not-for-profit startup, technology, and business community of 28k professionals. Their mission is to help startups and local businesses launch and grow. The current website was outdated, content-heavy, and not user-friendly. Stakeholders wanted a revamp to make it modern and user-friendly. Given BNT's limited resources, we used Framer to design and launch the site. This project was a perfect opportunity to apply my UX/UI knowledge and skills.
I joined the Boston New Technology (BNT) team during a period when the initial designers were on leave, and I played a critical role in bringing our new website to life under the guidance of the leadership team. The foundation was laid out in detail, which greatly helped in understanding the tasks at hand.
As a volunteer, I saw the opportunity to redesign the BNT website, a not-for-profit startup, technology, and business community of 28k professionals. Their mission is to help startups and local businesses launch and grow. The current website was outdated, content-heavy, and not user-friendly. Stakeholders wanted a revamp to make it modern and user-friendly. Given BNT's limited resources, we used Framer to design and launch the site. This project was a perfect opportunity to apply my UX/UI knowledge and skills.
DURATION
4 months
RESPONSIBILITIES
Visual Design, UX Design, Prototyping, Usability testing.
TOOLS
Figma, Miro, Framer
DURATION
4 months
RESPONSIBILITIES
Visual Design, UX Design, Prototyping, Usability testing.
TOOLS
Figma, Miro, Framer
DURATION
4 months
RESPONSIBILITIES
Visual Design, UX Design, Prototyping, Usability testing.
TOOLS
Figma, Miro, Framer
DURATION
4 months
RESPONSIBILITIES
Visual Design, UX Design, Prototyping, Usability testing.
TOOLS
Figma, Miro, Framer
Here's a 1 min TL;DR version.
My Role
UX Lead β Interaction Design, Visual Design, User Flows, Rapid Prototyping
Why was it done?
The BNT website was outdated and content-heavy, making it difficult for users to navigate and find relevant information. This hindered user engagement and community growth.
What were the constraints?
The project needed to be completed within a 3-month timeline with a small team of 3 members, We were required to use Framer to implement the designs.
What impact did it have?
Significantly improved user metrics and feedback
What did I learn?
I experienced the excitement of working at a startup that launches other startups. I valued direct conversations with stakeholders for understanding needs and feedback.
Before
Here's a 1 min TL;DR version.
My Role
UX Lead β Interaction Design, Visual Design, User Flows, Rapid Prototyping
Why was it done?
The BNT website was outdated and content-heavy, making it difficult for users to navigate and find relevant information. This hindered user engagement and community growth.
What were the constraints?
The project needed to be completed within a 3-month timeline with a small team of 3 members, We were required to use Framer to implement the designs.
What impact did it have?
Significantly improved user metrics and feedback
What did I learn?
I experienced the excitement of working at a startup that launches other startups. I valued direct conversations with stakeholders for understanding needs and feedback.
Before
Here's a 1 min TL;DR version.
My Role
UX Lead β Interaction Design, Visual Design, User Flows, Rapid Prototyping
Why was it done?
The BNT website was outdated and content-heavy, making it difficult for users to navigate and find relevant information. This hindered user engagement and community growth.
What were the constraints?
The project needed to be completed within a 3-month timeline with a small team of 3 members, We were required to use Framer to implement the designs.
What impact did it have?
Significantly improved user metrics and feedback
What did I learn?
I experienced the excitement of working at a startup that launches other startups. I valued direct conversations with stakeholders for understanding needs and feedback.
Before
Here's a 1 min TL;DR version.
My Role
UX Lead β Interaction Design, Visual Design, User Flows, Rapid Prototyping
Why was it done?
The BNT website was outdated and content-heavy, making it difficult for users to navigate and find relevant information. This hindered user engagement and community growth.
What were the constraints?
The project needed to be completed within a 3-month timeline with a small team of 3 members, We were required to use Framer to implement the designs.
What impact did it have?
Significantly improved user metrics and feedback
What did I learn?
I experienced the excitement of working at a startup that launches other startups. I valued direct conversations with stakeholders for understanding needs and feedback.
Before
Here's a 1 min TL;DR version.
My Role
UX Lead β Interaction Design, Visual Design, User Flows, Rapid Prototyping
Why was it done?
The BNT website was outdated and content-heavy, making it difficult for users to navigate and find relevant information. This hindered user engagement and community growth.
What were the constraints?
The project needed to be completed within a 3-month timeline with a small team of 3 members, We were required to use Framer to implement the designs.
What impact did it have?
Significantly improved user metrics and feedback
What did I learn?
I experienced the excitement of working at a startup that launches other startups. I valued direct conversations with stakeholders for understanding needs and feedback.
Before
798
Unique visitors increased to 798 in the first 30 days.
1.7K
Increased to 1.7K page views in the first 30 days
25%
Higher participation in community events.
798
Unique visitors increased to 798 in the first 30 days.
1.7K
Increased to 1.7K page views in the first 30 days
25%
Higher participation in community events.
798
Unique visitors increased to 798 in the first 30 days.
1.7K
Increased to 1.7K page views in the first 30 days
25%
Higher participation in community events.
798
Unique visitors increased to 798 in the first 30 days.
1.7K
Increased to 1.7K page views in the first 30 days
25%
Higher participation in community events.
798
Unique visitors increased to 798 in the first 30 days.
1.7K
Increased to 1.7K page views in the first 30 days
25%
Higher participation in community events.
01 Home Screen
Video Loop
01 Home Screen
Video Loop
03 Mobile Screens
Video Loop
02 Mobile Screens
Images
02 Mobile Screens
Images
02 Mobile Screens
Images
02 Mobile Screens
Images
PROBLEM
PROBLEM
PROBLEM
PROBLEM
The current Boston New Technology (BNT) website faces several challenges that hinder its effectiveness
The current Boston New Technology (BNT) website faces several challenges that hinder its effectiveness
The current Boston New Technology (BNT) website faces several challenges that hinder its effectiveness
The current Boston New Technology (BNT) website faces several challenges that hinder its effectiveness
The current Boston New Technology (BNT) website faces several challenges that hinder its effectiveness
Too many pages options -> overwhelmes user and
makes it difficult to focus or find targeted page ->
Can lead to leaving site
Poor Logo -> Outdated -> makes it feel like an old brand
-> Good design = good business
Some page name does not make sense at first unless you visit those pages
Videos of events? BNT? or anything else?
Is this a list of startups?
what is the purpose of this list?
Too many pages options -> overwhelmes user and
makes it difficult to focus or find targeted page ->
Can lead to leaving site
Poor Logo -> Outdated -> makes it feel like an old brand
-> Good design = good business
Some page name does not make sense at first unless you visit those pages
Videos of events? BNT? or anything else?
Is this a list of startups?
what is the purpose of this list?
Too many pages options -> overwhelmes user and
makes it difficult to focus or find targeted page ->
Can lead to leaving site
Poor Logo -> Outdated -> makes it feel like an old brand
-> Good design = good business
Some page name does not make sense at first unless you visit those pages
Videos of events? BNT? or anything else?
Is this a list of startups?
what is the purpose of this list?
Too many pages options -> overwhelmes user and
makes it difficult to focus or find targeted page ->
Can lead to leaving site
Poor Logo -> Outdated -> makes it feel like an old brand
-> Good design = good business
Some page name does not make sense at first unless you visit those pages
Videos of events? BNT? or anything else?
Is this a list of startups?
what is the purpose of this list?
Poor Logo -> Outdated -> makes it feel like an old brand
-> Good design = good business
Some page name does not make sense at first unless you visit those pages
Videos of events? BNT? or anything else?
Is this a list of startups?
what is the purpose of this list?
Too many pages options -> overwhelmes user and
makes it difficult to focus or find targeted page ->
Can lead to leaving site
Drop Down
Dropdown menus are not clearly indicated, which may cause users to overlook additional content
Drop Down
Dropdown menus are not clearly indicated, which may cause users to overlook additional content
Drop Down
Dropdown menus are not clearly indicated, which may cause users to overlook additional content
Drop Down
Dropdown menus are not clearly indicated, which may cause users to overlook additional content
Drop Down
Dropdown menus are not clearly indicated, which may cause users to overlook additional content
Event Details Card
The visual presentation of events lacked consistency and impact, with event listings often appearing cluttered and not visually appealing
Event Details Card
The visual presentation of events lacked consistency and impact, with event listings often appearing cluttered and not visually appealing
Event Details Card
The visual presentation of events lacked consistency and impact, with event listings often appearing cluttered and not visually appealing
Event Details Card
The visual presentation of events lacked consistency and impact, with event listings often appearing cluttered and not visually appealing
Event Details Card
The visual presentation of events lacked consistency and impact, with event listings often appearing cluttered and not visually appealing
Old site Issues:
Information Overload.
Poor User Experience (UX) Design
Ineffective Use of Multimedia Elements
Inconsistent Branding and Design
Old site Issues:
Information Overload.
Poor User Experience (UX) Design
Ineffective Use of Multimedia Elements
Inconsistent Branding and Design
Old site Issues:
Information Overload.
Poor User Experience (UX) Design
Ineffective Use of Multimedia Elements
Inconsistent Branding and Design
Old site Issues:
Information Overload.
Poor User Experience (UX) Design
Ineffective Use of Multimedia Elements
Inconsistent Branding and Design
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
How might we better organize the content so that users feel motivated to learn about the website?
How might we better organize the content so that users feel motivated to learn about the website?
How might we better organize the content so that users feel motivated to learn about the website?
How might we better organize the content so that users feel motivated to learn about the website?
How might we better organize the content so that users feel motivated to learn about the website?
To better organize the content and motivate users to learn about the BNT website, we will implement a user-centric design approach that prioritizes clarity and ease of navigation. Key resources and upcoming events will be prominently featured on the homepage, using visually engaging elements such as banners and highlighted sections. A simplified and intuitive navigation bar will allow users to effortlessly access different parts of the website,
To better organize the content and motivate users to learn about the BNT website, we will implement a user-centric design approach that prioritizes clarity and ease of navigation. Key resources and upcoming events will be prominently featured on the homepage, using visually engaging elements such as banners and highlighted sections. A simplified and intuitive navigation bar will allow users to effortlessly access different parts of the website,
To better organize the content and motivate users to learn about the BNT website, we will implement a user-centric design approach that prioritizes clarity and ease of navigation. Key resources and upcoming events will be prominently featured on the homepage, using visually engaging elements such as banners and highlighted sections. A simplified and intuitive navigation bar will allow users to effortlessly access different parts of the website,
To better organize the content and motivate users to learn about the BNT website, we will implement a user-centric design approach that prioritizes clarity and ease of navigation. Key resources and upcoming events will be prominently featured on the homepage, using visually engaging elements such as banners and highlighted sections. A simplified and intuitive navigation bar will allow users to effortlessly access different parts of the website,
To better organize the content and motivate users to learn about the BNT website, we will implement a user-centric design approach that prioritizes clarity and ease of navigation. Key resources and upcoming events will be prominently featured on the homepage, using visually engaging elements such as banners and highlighted sections. A simplified and intuitive navigation bar will allow users to effortlessly access different parts of the website,
GOAL
GOAL
GOAL
To create an experience that not only makes accessing information effortless and intuitive but also vividly showcases the vibrant community and abundant opportunities that BNT offers.
To create an experience that not only makes accessing information effortless and intuitive but also vividly showcases the vibrant community and abundant opportunities that BNT offers.
NORTH STAR DESIGN PRINCIPLES
Concise Clarity
Ensure the experience is straightforward and intutive
User - Centricity
Design with the end-user's needs, emotions, and behaviors.
Authentic and Engaging
Create an experience that reflects the BNT's values.
NORTH STAR DESIGN PRINCIPLES
Concise Clarity
Ensure the experience is straightforward and intutive
User - Centricity
Design with the end-user's needs, emotions, and behaviors.
Authentic and Engaging
Create an experience that reflects the BNT's values.
NORTH STAR DESIGN PRINCIPLES
Concise Clarity
Ensure the experience is straightforward and intutive
User - Centricity
Design with the end-user's needs, emotions, and behaviors.
Authentic and Engaging
Create an experience that reflects the BNT's values.
NORTH STAR DESIGN PRINCIPLES
Concise Clarity
Ensure the experience is straightforward and intutive
User - Centricity
Design with the end-user's needs, emotions, and behaviors.
Authentic and Engaging
Create an experience that reflects the BNT's values.
USER RESEARCH
USER RESEARCH
USER RESEARCH
USER RESEARCH
Understanding our Users
Understanding our Users
Understanding our Users
Understanding our Users
Understanding our Users
On approaching this problem, it was important to understand how BNT users navigate and find information. We conducted in-depth user research involving interviews with stakeholders, individual users, and members of the BNT community.
On approaching this problem, it was important to understand how BNT users navigate and find information. We conducted in-depth user research involving interviews with stakeholders, individual users, and members of the BNT community.
On approaching this problem, it was important to understand how BNT users navigate and find information. We conducted in-depth user research involving interviews with stakeholders, individual users, and members of the BNT community.
On approaching this problem, it was important to understand how BNT users navigate and find information. We conducted in-depth user research involving interviews with stakeholders, individual users, and members of the BNT community.
On approaching this problem, it was important to understand how BNT users navigate and find information. We conducted in-depth user research involving interviews with stakeholders, individual users, and members of the BNT community.
Affinity Diagram
Affinity Diagram
Affinity Diagram
Affinity Diagram
Affinity Diagram
I then began to map our observations from user interviews in order to pinpoint the underlying common themes and specific needs. I constructed the affinity diagram below. As i presented this to my team, what really stood out was the Boston New Technology has amazing content, tons of useful resources. but its just not organized properly This comprehensive understanding of our users' experiences and expectations guided the design and development process.
I then began to map our observations from user interviews in order to pinpoint the underlying common themes and specific needs. I constructed the affinity diagram below. As i presented this to my team, what really stood out was the Boston New Technology has amazing content, tons of useful resources. but its just not organized properly This comprehensive understanding of our users' experiences and expectations guided the design and development process.
I then began to map our observations from user interviews in order to pinpoint the underlying common themes and specific needs. I constructed the affinity diagram below. As i presented this to my team, what really stood out was the Boston New Technology has amazing content, tons of useful resources. but its just not organized properly This comprehensive understanding of our users' experiences and expectations guided the design and development process.
I then began to map our observations from user interviews in order to pinpoint the underlying common themes and specific needs. I constructed the affinity diagram below. As i presented this to my team, what really stood out was the Boston New Technology has amazing content, tons of useful resources. but its just not organized properly This comprehensive understanding of our users' experiences and expectations guided the design and development process.
USER RESEARCH TAKEAWAYS
USER RESEARCH TAKEAWAYS
USER RESEARCH TAKEAWAYS
USER RESEARCH TAKEAWAYS
Key Findings
Key Findings
Key Findings
Key Findings
Key Findings
From our research, it became evident that users prioritize clear navigation, timely event updates, and a modern, user-friendly interface on the BNT website. These insights guided our strategy for redesigning the website to better serve the needs of our diverse user base.
From our research, it became evident that users prioritize clear navigation, timely event updates, and a modern, user-friendly interface on the BNT website. These insights guided our strategy for redesigning the website to better serve the needs of our diverse user base.
From our research, it became evident that users prioritize clear navigation, timely event updates, and a modern, user-friendly interface on the BNT website. These insights guided our strategy for redesigning the website to better serve the needs of our diverse user base.
From our research, it became evident that users prioritize clear navigation, timely event updates, and a modern, user-friendly interface on the BNT website. These insights guided our strategy for redesigning the website to better serve the needs of our diverse user base.
USERFLOWS AND INFORMATION ARCHITECTURE (IA)
USERFLOWS AND INFORMATION ARCHITECTURE (IA)
USERFLOWS AND INFORMATION ARCHITECTURE (IA)
USERFLOWS AND INFORMATION ARCHITECTURE (IA)
Seamless Access to Essential Information.
Seamless Access to Essential Information.
Seamless Access to Essential Information.
Seamless Access to Essential Information.
Seamless Access to Essential Information.
To create an effortless and intuitive way for users to get the information they need, I simplified navigation and improved clarity. Visitors often missed crucial information due to a complex navigation structure and ineffective CTAs. I addressed this by redesigning the navigation bar and enhancing call-to-actions.
To create an effortless and intuitive way for users to get the information they need, I simplified navigation and improved clarity. Visitors often missed crucial information due to a complex navigation structure and ineffective CTAs. I addressed this by redesigning the navigation bar and enhancing call-to-actions.
To create an effortless and intuitive way for users to get the information they need, I simplified navigation and improved clarity. Visitors often missed crucial information due to a complex navigation structure and ineffective CTAs. I addressed this by redesigning the navigation bar and enhancing call-to-actions.
To create an effortless and intuitive way for users to get the information they need, I simplified navigation and improved clarity. Visitors often missed crucial information due to a complex navigation structure and ineffective CTAs. I addressed this by redesigning the navigation bar and enhancing call-to-actions.
To create an effortless and intuitive way for users to get the information they need, I simplified navigation and improved clarity. Visitors often missed crucial information due to a complex navigation structure and ineffective CTAs. I addressed this by redesigning the navigation bar and enhancing call-to-actions.
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BRAINSTORMING
BRAINSTORMING
BRAINSTORMING
BRAINSTORMING
Exploring Solutions.
Exploring Solutions.
Exploring Solutions.
Exploring Solutions.
Exploring Solutions.
Time to dive into the wild world of brainstorming. Picture this: a room full of creative minds, sticky notes flying like confetti, and enough coffee to power a small city. Hereβs how we tackled the next step of our journey.
Time to dive into the wild world of brainstorming. Picture this: a room full of creative minds, sticky notes flying like confetti, and enough coffee to power a small city. Hereβs how we tackled the next step of our journey.
Time to dive into the wild world of brainstorming. Picture this: a room full of creative minds, sticky notes flying like confetti, and enough coffee to power a small city. Hereβs how we tackled the next step of our journey.
Time to dive into the wild world of brainstorming. Picture this: a room full of creative minds, sticky notes flying like confetti, and enough coffee to power a small city. Hereβs how we tackled the next step of our journey.
Time to dive into the wild world of brainstorming. Picture this: a room full of creative minds, sticky notes flying like confetti, and enough coffee to power a small city. Hereβs how we tackled the next step of our journey.
Step 1: Setting the Stage
First things first, we gathered our team of designers, content, Marketing Team and Stakeholders. Everyone was up to speed on the key themes from our user research: navigation nightmares, content chaos, and the elusive event visibility.
First things first, we gathered our team of designers, content, Marketing Team and Stakeholders. Everyone was up to speed on the key themes from our user research: navigation nightmares, content chaos, and the elusive event visibility.
First things first, we gathered our team of designers, content, Marketing Team and Stakeholders. Everyone was up to speed on the key themes from our user research: navigation nightmares, content chaos, and the elusive event visibility.
First things first, we gathered our team of designers, content, Marketing Team and Stakeholders. Everyone was up to speed on the key themes from our user research: navigation nightmares, content chaos, and the elusive event visibility.
First things first, we gathered our team of designers, content, Marketing Team and Stakeholders. Everyone was up to speed on the key themes from our user research: navigation nightmares, content chaos, and the elusive event visibility.
Step 2: Idea Storming
We kicked things off with some good old-fashioned mind mapping. The whiteboard became our battlefield, and sticky notes were our weapons of choice. No idea was too wild or too weird.
We kicked things off with some good old-fashioned mind mapping. The whiteboard became our battlefield, and sticky notes were our weapons of choice. No idea was too wild or too weird.
We kicked things off with some good old-fashioned mind mapping. The whiteboard became our battlefield, and sticky notes were our weapons of choice. No idea was too wild or too weird.
We kicked things off with some good old-fashioned mind mapping. The whiteboard became our battlefield, and sticky notes were our weapons of choice. No idea was too wild or too weird.
We kicked things off with some good old-fashioned mind mapping. The whiteboard became our battlefield, and sticky notes were our weapons of choice. No idea was too wild or too weird.
We evaluated each idea based on feasibility, impact, and how likely it was to make our user's lives easier (and our bosses happy).
We evaluated each idea based on feasibility, impact, and how likely it was to make our user's lives easier (and our bosses happy).
We evaluated each idea based on feasibility, impact, and how likely it was to make our user's lives easier (and our bosses happy).
We evaluated each idea based on feasibility, impact, and how likely it was to make our user's lives easier (and our bosses happy).
We evaluated each idea based on feasibility, impact, and how likely it was to make our user's lives easier (and our bosses happy).
Step 3: Low - Fidelity Mockups
Home Page
Nav Bar
BNT
Tagline for BNT /
A compelling reason to attract entrepreneurs
Become a member CTA
What do we do?
Entrepreneurship
Short description of what this means Short description of what this means
Entrepreneurship
Short description of what this means Short description of what this means
Entrepreneurship
Short description of what this means Short description of what this means
Why should you be a part of BNT?
Mentoring
Some Description
Mentoring
Some Description
Mentoring
Some Description
A sneak peek, upcoming events in BNT
Thursday, March 21, 12:00PM
Precision Pitch Training
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Checkout the event
Community Wins: Success with BNT
John Smith
Startup Name, Founder
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Footer
About Page
Nav Bar
Boston New Technology
Catchy phrase about BNT
2 line introduction / mission statement
Our History
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Spanning for over 10 years etc etc Lorem Ipsum is simply
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How can we help you?
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Point 1
Point 2
Point 3
Point 4
Testimonials
How did we help others? Give some instances / founders testimonials of how BNT helped them
Our values
4 pillars - Inclusion, Inspiration, Education, Empowerment
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Events Page
Nav Bar
Events and Programs
Catchy phrase about Events
2 line introduction / mission statement
Event Calendar
Explaination of why we do events - statement about it followed by
about startup showcases - describe
fireside chats - podcasts interviews from industry
startup weekend
What to expect at events - vibe, experience, testimonials, pictures
Event name
Date & Time
Location
Event name
Date & Time
Location
Event name
Date & Time
Location
Events and Programs
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DESIGN DECISIONS
DESIGN DECISIONS
DESIGN DECISIONS
DESIGN DECISIONS
Simplifying the complex Home Screen by making it clear and accessible [+Enjoyable ]
Simplifying the complex Home Screen by making it clear and accessible [+Enjoyable ]
Simplifying the complex Home Screen by making it clear and accessible [+Enjoyable ]
Simplifying the complex Home Screen by making it clear and accessible [+Enjoyable ]
Simplifying the complex Home Screen by making it clear and accessible [+Enjoyable ]
We host Precision Pitch Training on every Thursday - Join Now!
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